Portraits

Detailed portraits of the individual member organisations

Here you will find detailed information on the structure, working methods and composition of the Zentralverband der Deutschen Geflügelwirtschaft e.V. (ZGD) and its affiliated regional associations.

Zentralverband der Deutschen Geflügelwirtschaft e.V.: umbrella and topmost organisation of the German poultry industry

The federation of German Poultry Producers Associations (ZDG) is the umbrella and topmost organisation of the German poultry industry. It represents and promotes the interests of the entire sector at the national level as well as at the European level, and liaises with political, official and professional bodies. 



Organisation and goals

The ZDG has a long history and tradition. As early as 1896, the “Club Deutscher Geflügelhalter“ (German Poultry Breeders‘ Club) was formed. This was the birth of the poultry industry’s own professional association. During the 1950s the club was renamed and became the “Verband Deutscher Wirtschaftsgeflügelzüchter“ (VDW). On 4 April 1967 the constituent meeting of the present-day ZDG was held, with the aim of streamlining organisation, financial management and specialist know-how across the entire German poultry industry. With the transformation of the VDW into the ZDG, it took on responsibility for fostering close ties between and unifying the affiliated national and regional associations within the poultry sector, and ensuring cross-functional and inter-company collaboration. In 1993 the ZDG was reorganised for this purpose. Presently the federation has approx. 8,000 members and is recognised as the sole representative of all sectors and production levels in the German poultry industry. The members are organised under the Bundesverband bäuerlicher Hähnchenerzeuger e.V., the Verband Deutscher Putenerzeuger e.V., the Bundesverband der Geflügelschlachtereien e.V., and the Bundesverband Deutsches Ei e.V., as well as in 14 affiliated regional associations which represent their regional interests. In regard to the federal structure of Germany, these regional organisations are the contact points and representatives at federal state (Bundesland) level. The head office of the ZDG is situated in Berlin.

Responsibilities and mission

The coordination of mutual interests is undertaken by the ZDG in consultation with its partners in the poultry industry, including upstream and downstream sectors, with the general aim of stabilising the competitiveness of the German poultry industry in the long run. The ongoing and intensive collaboration of all sectors is the basis of all-encompassing and efficient association work. The official voice of the ZDG and its affiliated national and regional associations is the trade journal, “DGS – Die Geflügelwirtschaft und Schweineproduktion”. Over and above the general stabilisation of the competitiveness of the German poultry industry, the particular objective of the ZDG is driving forward the development of a sustainable egg and poultry meat production which takes cognisance of animal, consumer and environmental protection. Guaranteeing product safety and optimal quality of eggs and poultry meat is also the focus of its activities and the ZDG is committed to promoting the concept of “transparent production” with quality assurance across all levels. The ZDG supports numerous research and experimental projects and collaborations, and promotes he equally important upcoming younger generation within the industry. The ZDG is expressly committed to the creation of uniform regulatory framework for the poultry industry within the European Union.

 

Bundesverband bäuerlicher Hähnchenerzeuger e.V.: certified experts and consultants and representative of the German chicken meat industry

The Bundesverband bäuerlicher Hähnchenerzeuger e.V. (BVH) – the association of chicken-producing farmers - is a member of the Zentralverband der Deutschen Geflügelwirtschaft (ZDG) and represents a union of the chicken industry. The BVH represents the interests of its members in respect of political, governmental and professional bodies as well as the public and overseas countries. The BVH is the sole representative of the professions in the chicken-producing sector, and is comprised of an amalgamation of the regional breeder associations form by several individual fatteners of young broilers.

Organisation and goals

The BVH was established in May 1962 to represent the profession. The aim of the association is to coordinate information about chicken production, provide a competent source of information to all stakeholders including public authorities and institutions, and thereby to make the German chicken meat industry competitive internationally. With present membership at around 1,000 members, 95% of the German chicken industry is organised under the BVH. The association’s head office is in Berlin, from where the BVH pursues its goal of collaborating with international associations and achieving a uniform regulatory framework for the chicken industry across Europe, and thus maintain and stabilise the competitiveness of the German chicken meat industry. The top priority is the guarantee of optimal product safety and the quality of chicken meat products. 

Commitment and service

The BVH monitors the latest findings in science and research, and informs its members in all relevant areas such as subject-specific developments or aspects which should be taken into consideration when it comes to animal welfare standards or environmental protection issues. The association publishes information material on these aspects for its members. In addition to internal communication, the BVH has made it its objective to promote consumer interest in chicken meat. In order to educate consumers about the benefits and quality standards of German chicken meat, the association maintains a website: www.deutsches-gefluegel.de. Here the visitor can access interesting information on various aspects of consumer protection or animal welfare during production. In addition, the site has a glossary of chicken industry terminology. 



Mission and positioning

The idea behind the formation of the association – an idea which is still valid today – is to ensure efficient representation of the chicken industry professions within the industry by coordinating mutual interests. In addition, the BHV’s membership of the ZDG as an umbrella organisation of all industry sectors including the upstream and downstream stages, promotes an exchange of experiences and the coordination of mutual interests with the other partners in the poultry industry. It is the conviction of the BVH that efforts in the areas of animal welfare, consumer protection and environmental conservation can only be successful if cost-effectiveness is a given and those products which are produced at a high standard are distinctly identified as such.

Bundesverband der Geflügelschlachtereien e.V.: a competent advisor and expert representative of the interests of the German poultry slaughterers

The Bundesverband der Geflügelschlachtereien e.V. (BVG) (Association of Poultry Slaughterers) is an association of enterprises in the poultry slaughtering, poultry jointing and poultry meat processing sectors in Germany. As a certified expert and the representative of the interests of the German poultry slaughterers, the BVG is a member of the Zentralverband der Deutschen Geflügelwirtschaft e.V. (ZDG). 



Organisation and goals

Der BVG is tasked with implementing, promoting and protecting the mutual interests of member enterprises. The BVG represents in particular its members‘ profession-related matters and economic-political and technical questions to authorities and other official bodies in particular. With its current membership of around 60, some 95% of the German enterprises in the slaughtering, jointing and marketing of German poultry are organised under the BVG. 

Commitment and positioning

As a principal shareholder in the Informationsgemeinschaft Deutsches Geflügel GmbH (IDEG), the BVG has been supporting the trade-wide implementation of communication measures in order to continue the promotion of the German poultry sector, ever since the Centrale Marketingsgesellschaft der deutschen Agrarwirtschaft mbH, Bonn (CMA) ceased to exist in February 2009. The BVG works not only at the national level, but as a member of a.v.e.c. (the association of poultry processors and poultry trade in the EU countries) it also works towards realising the goals of the German poultry industry at the European level. This is particularly important against the background of being able to respond quickly to political developments in European authorities. As a founder member of the International Poultry Council (IPC), a.v.e.c. - and therefore by implication also the BVG – promotes an exchange within the branch at international level.

 

Bundesverband Deutsches Ei e.V.: coordination and representation of the interests of the German egg-producing industry

The Bundesverband Deutsches Ei e.V. (the German Egg Association, or BDE) is a member of the Zentralverband der Deutschen Geflügelwirtschaft e.V. (ZDG) by virtue of its function as an affiliation of the German egg producers. The goal of the BDE is the coordination and representation of the interests of all the professions within the egg production and marketing sectors, the representation of role players and stakeholders in respect of all political, official and profession-related bodies in public both within the country and outside its borders, and in particular at European Union institutions. 

Organisation and goals
The BDE was established as an independent association in 2001. The BDE grew out of the specialised work surrounding egg production and marketing, which was being done by the ZDG. Its head office is in Berlin. Here, the association works, in the spirit envisaged by its members, towards maintaining and stabilising the competitiveness of the German egg industry. The focus is on ensuring the high quality and safety standards of German eggs. In order to be able to ensure these, the BDE keeps its members informed about the latest developments in science and research, or subject-specific or political developments, for example. Over and above this, the BDE supports members when it comes to promoting sales, advertising and public relations work.

Commitment and service
The association maintains two websites for the purpose of educating the consumer about the nutritional benefits of eggs: www.deutsche-eier.info. In addition to finding information about how an egg develops here, the consumer can read up about where to find the information about the country of origin on an egg, what the various numbers stand for and whether the egg is a German product.

Mission and positioning

An efficient association is based on constant exchange and intensive collaboration between the members. The BDE’s membership of the umbrella organisation ZDG enables an exchange of experiences and the coordination of mutual interests with other partners in the poultry industry. It is the conviction of the BDE that efforts in animal welfare, consumer protection and conservation can only be successful if cost-effectiveness is a given and those products which are produced at a high standard are clearly identified as such. With its membership of the European Egg Packers and Traders Association (EEPTA) the BDE has expanded its involvement beyond the borders of Germany. Under the umbrella of EUWEP (the representative body in the European Union for egg packers, egg traders and egg processors, and poultry and game) EEPTA – and thus also the BDE – represents the interests of stakeholders in the European egg packing and marketing sectors. For the purpose of being able to put forward requests and adopt positions at the international level, EUWEP is a member of the International Egg Commission (IEC).

Verband Deutscher Putenerzeuger e.V.: expert advisors and representatives of the interests of the German turkey industry

The Verband Deutscher Putenerzeuger e.V. (Association of German Turkey Producers, or VDP) is a member of the Zentralverband der Deutschen Geflügelwirtschaft e.V. (ZDG) by virtue of its representation of the German turkey industry. The VDP represents the interests of its members at political, government and profession-related levels as well as in public and overseas. As a certified expert and expert advisor, the VDP also comments on all questions concerning turkey production and marketing. 



Organisation and goals
The founding in June 1970 of the VDP resulted from the growing interest in turkey meat. The Members were first orgnised at all levels in the production chain - from breeding to fattening through to marketing, the competence of the turkey fatteners are now kept in the organisation. The head office of the association is in Berlin. From here, the association pursues its objectives of a European regulatory framework for the turkey industry in conjunction with international associations and therewith to maintain and stabilise the competitiveness of the German turkey industry. The top priority is ensuring optimal turkey product safety and quality. Taking into account the latest findings in science and research, the VDP informs its members on all relevant aspects, such as sector-relevant developments or aspects of animal welfare standards or environmental conservation which must be taken into consideration. A further central aspect of the association’s work is the promotion of sales by way of advertising, and public dialogue by way of public relations activities. 



Commitment and service
The initiative for a sustainable German turkey industry was started by the association in order to optimise the brood, breeding and keeping of turkeys. Participants in this initiative are political representatives, and representatives from animal welfare organisations, consumer protection bodies, trade, science and agriculture. The objective is to organize and focus the German turkey industry more strongly on sustainability. On the website www.deutsches-gefluegel.de many information abour the benefits and quality standards of German turkey meat are given. Here, the visitor finds interesting information about the turkey industry, as well as delicious recipes and tips. There are also publications for download, such as a colouring-in book entitled “Stallgeschichten – zu Hause bei Paul Pute" (Tales from the farmyard – at home with Turkey Paul), and brochures containing tips on feeding the family with delicious turkey meat can be ordered. 



Mission and positioning

Constant and intensive collaboration with all members ensures a comprehensive exchange and thus the efficient working of the association. Membership of the umbrella organisation ZDG which unifies all upstream and downstream stages in the chain, enables an exchange of experiences and the coordination of mutual interests with other partners in the poultry industry. It is the conviction of the VDP that efforts in animal welfare, consumer protection and conservation can only be successful if cost-effectiveness is a given and those products which are produced at a high standard are clearly identified as such.

 

The official mouthpiece of the Zentralverband der Deutschen Geflügelwirtschaft e.V. (ZDG) is the magazine for the poultry industry and the pig rearing sector.

When the ZMP stopped reporting, the publisher, Ulmer Verlag, took the initiative and established a service division in order to fill the gap and continue reporting on the egg and poultry sectors.

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